The Goal

To update existing branding and get the brand ready for a new summer season.

The Solution

In order to elevate the brand a more nautical approach was taken. The first step was producing a monogram using the shape of an anchor to make the T with G wrapping around it. Then it was placed within the seal giving the full name, location, and history of the company. Versatility with a logo or brand is key and so multiple lock-ups were produced for different media.