MD Anderson Cancer Center

Proton Therapy Tour Video

The Goal

MD Anderson's Proton Therapy Center wanted an education video for tours and investors. The video needed explain the incredible process and show how it worked.

The Solution

Proton therapy is a specialized form of cancer treatment. It's both a very intricate treatment and a very exciting and awe-inspiring method for fight cancer. A key component of this video was to educate people on Proton Therapy. To help people follow it we created a clean and approachable style that allowed us dive into the complexity of proton therapy without becoming to technical or gory. We wanted people to get excited about the advancements in science and cancer treatment. 

Our finished video has two worlds: the macro and the micro. The macro is white and clean and is where we see the body and the machines. The micro is dark and allows us to switch gears and go all the way to the atomic level to see what is happening to hydrogen atoms and the brain tumor. 

Copywriter: Haley Gatewood
Video Production: 808

Carol's Spot

The Goal

Show the personal side of Proton Therapy by highlighting real stories of patients who got their life back thanks to Proton Therapy.

The Solution

Our first goal was to base our style on existing videos for the center. Then we worked with Carol Monroe and her family to show how beneficial the treatment is both during and after. 

Copywriter: Haley Gatewood
Video Production: 808