To rebrand their growing company and give them a unique mark and brand identity.
We first started by simplifying the name from Vitality Group Executive Search to just Vitality. It was important that this energy come through. A bold and contemporary typeface was used to give emphasis to their name. After that the mark was added. The mark was made to symbolize what they do as a company. As a recruiting company they make companies whole and give them that missing piece. So a V was created out of a triangle with the final piece coming in.