Plein Air is my agency that my partners and I founded in 2017. We set out to make an agency of the digital age. No offices, no conferences rooms, just people working wherever they want to be in the world. We also wanted to be able to quickly and easily be in the field where our client’s customers are.
More to come on this but for now here is the branding.
The logo features clean open type in a no nonsense way. I wanted it feel air and modern and be readable at any size. The other key element of our brand is the topography. This visual element represents our non centralized agency and our commitment to being out in the world and not stuck in a conference room.